Shortly after graduating from university, Mr. Fred Chu came to Bern, the capital of Switzerland.

On the streets of this city, he saw chic and elegant watch shops with different styles everywhere. In the watch shop, he saw a dazzling array of exquisite watches, the staff was courteous, and the service was professional.

Every detail he saw reflected the profound cultural heritage of Switzerland, the world’s watch capital. Mr. Chu was deeply impressed by the superb Swiss watchmaking skills.

After returning to China, Mr Chu, in awe of the watchmaking skills and historical culture of mankind, was determined to promoting the development of China’s watch industry, so he voluntarily gave up his position in state-owned enterprises and devoted himself to the research of watchmaking technology and craftsmanship.