​The Mum Crew is a motherhood-focused brand founded by Hannah, a UK native now residing in the U.S. with her American husband. Established nearly two years ago, the brand aims to support and celebrate mothers by offering products that are both child-friendly and valuable to moms themselves. Recognizing a lack of businesses created by mothers for mothers, The Mum Crew seeks to fill that gap by providing items that resonate with the daily experiences of motherhood .​

Their product line includes the popular “Crewcups”—spill-proof tumblers available in sizes suitable for both kids and adults—as well as accessories like Crewcap lids, Crewbag travel bags, and double-sided tea towels. The brand emphasizes customer satisfaction, offering a lifetime warranty on all products and a full refund policy if customers are not satisfied .​

While The Mum Crew is presented as a small, family-run business, some customers have noted that products are shipped from China, which may differ from their expectations . The website has received a medium trust score from Scam Detector, indicating a moderate level of risk .​