Asaya’s journey began when our Co-founder, Eeti Sharma, woke up one day to adult acne at the age of 35. When neither expert counsel nor European products brought her reprieve, Eeti discovered that the context of her dusky skin and its composition was missing from the skincare imagination, conversation, and consequently, formulation altogether. She realised that her melanin-rich skin needed care different from complexions of the West. Skin like ours needs gentler nourishing actives. More robust sun protection. Lush, deep moisturisation since it’s prone to drying out.